Creating a value exchange, offering quality products and services, and promoting civic mindfulness will help marketers win over this influential generation.

Millennials, the largest generation in U.S. history, are taking center stage in the marketplace as they amass unprecedented buying power. Born between 1980 and the early 2000s, millennials are making an impact across all industry sectors and forcing marketers and business strategists to adjust their techniques to appeal to this increasingly important demographic.

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